Profile feed specs

Our profile feed program supports synchronizing granular user information into our agent, lender, and service directories. Contact us for approval prior to building your feed or if you have any questions.

Profiles

The following elements are children of the <Profiles/> element.

Element	Format	Description
<Profile>
<ParticipantKey/>	string (100)	Unique, persistent user ID matching listing feed
<FirstName/>	string (50)	First name only
<LastName/>	string (50)	Last name only
<PrimaryContactPhone/>	string	Well-formatted phone number
<OfficePhone/>	string	Well-formatted phone number
<Email/>	string	Valid email address
<LeadRoutingEmail/>	string	Additional email address to copy on user listing and profile messages
<LeadRoutingEmailOnly/>	bool	Only deliver leads to the lead routing address and not the user email
<PhotoURL/>	string	Headshot photo URL specific to user Minimum 400x400
<WebsiteURL/>	string	URL specific to user
<Title/>	string (50)	Job title
<Biography/>	string	No HTML formatting or links Basic paragraph and unordered list markdown is supported
<Education/>	string (250)	No HTML formatting or links
<Type/>	enum	Agent Lender Service
<Social>
<Facebook/>	string	Username only
<Instagram/>	string	Username only
<LinkedIn/>	string	Username only Optional attributes type - enum, defaults to user company user
<X/>	string	Username only
<Specialties>
<Specialty/>	enum	Agricultural Commercial Recreational Residential
<Designations>
<Designation/>	enum	Provide full title or acronym if available Accredited Agricultural Consultant (AAC) Accredited Buyer's Representative (ABR) Accredited Farm Manager (AFM) Accredited Land Consultant (ALC) Accredited Rural Appraiser (ARA) Certified Auctioneer Institute (CAI) Certified Commercial Investment Member (CCIM) Certified Negotiation Expert (CNE) Certified Real Estate Brokerage Manager (CRB) Counselor of Real Estate (CRE) Deer Steward Member Appraisal Institute (MAI) Real Property Review Appraiser (RPRA) Remote Pilot Certification Society of Industrial and Office REALTORS (SIOR)
<Licenses>
<License>
<StateOrProvince/>	enum	Abbreviated or full name
<LicenseNumber/>	string (50)	The license number
<Category/>	enum	Auctioneer Certified General Appraiser Leasing Agent Licensed Appraiser Mortgage Broker Real Estate Broker Registered Appraiser Salesperson
<Location>		Primary user location
<County/>	enum	Trailing label is optional
<Latitude/>	decimal	Latitude of the user
<Longitude/>	decimal	Longitude of the user
<Address>		Defaults to team address
<FullStreetAddress/>	string	Valid street address
<UnitNumber/>	string	Extended address information
<City/>	enum
<StateOrProvince/>	enum	Abbreviated or full name
<PostalCode/>	enum	5-digit code
<Country/>	string (2)	ISO-3166-1 Alpha-2 country code
<ServiceAreas>
<ServiceArea>
<City/>	enum
<StateOrProvince/>	enum	Abbreviated or full name
<County/>	enum	ISO-3166-1 Alpha-2 country code
<PostalCode/>	enum	5-digit code
<Country/>	string (2)	ISO-3166-1 Alpha-2 country code
<ModificationTimestamp/>	datetime	ISO 8601 formatted date of last listing change

Profile

Define user profiles in the following format.

<?xml version="1.0"?>
<Profiles xml:lang="en-us" version="1.0">
	<Profile>
		<ParticipantKey>UNIQUE-ID-123</ParticipantKey>
		<FirstName>John</FirstName>
		<LastName>Doe</LastName>
		<PrimaryContactPhone>123-456-7890</PrimaryContactPhone>
		<OfficePhone>123-456-7890</OfficePhone>
		<Email>name@domain.com</Email>
		<LeadRoutingEmail>crm@domain.com</LeadRoutingEmail>
		<LeadRoutingEmailOnly>true</LeadRoutingEmailOnly>
		<PhotoURL>https://www.domain.com/agents/agent-id/photo.jpg</PhotoURL>
		<WebsiteURL>https://www.domain.com/agents/agent-id</WebsiteURL>
		<Title>Managing Broker</Title>
		<Biography><![CDATA[I have over 20 years of experience specializing in land...]]></Biography>
		<Education><![CDATA[Master of Agriculture from Auburn University]]></Education>
		<Type>Agent</Type>
		<Social>
			<Facebook>JohnDoe</Facebook>
			<Instagram>JohnDoeBroker</Instagram>
			<LinkedIn type="user">johndoe</LinkedIn>
			<X>john_doe</X>
		</Social>
		<Specialties>
			<Specialty>Agricultural</Specialty>
			<Specialty>Recreational</Specialty>
		</Specialties>
		<Designations>
			<Designation>ALC</Designation>
			<Designation>CCIM</Designation>
			<Designation>QDMA Deer Steward 1</Designation>
		</Designations>
		<Licenses>
			<License>
				<StateOrProvince>CO</StateOrProvince>
				<LicenseNumber>8192821</LicenseNumber>
				<Category>Real Estate Broker</Category>
			</License>
			<License>
				<StateOrProvince>AZ</StateOrProvince>
				<LicenseNumber>A837-123</LicenseNumber>
				<Category>Real Estate Broker</Category>
			</License>
		</Licenses>
		<Location>
			<County>El Paso</County>
			<Latitude>38.4533</Latitude>
			<Longitude>-88.8391</Longitude>
		</Location>
		<Address>
			<FullStreetAddress>230 E Main Street</FullStreetAddress>
			<UnitNumber>Suite 120</UnitNumber>
			<City>Colorado Springs</City>
			<StateOrProvince>CO</StateOrProvince>
			<PostalCode>80903</PostalCode>
			<Country>US</Country>
		</Address>
		<ServiceAreas>
			<ServiceArea>
				<StateOrProvince>CO</StateOrProvince>
				<County>Pueblo</County>
				<Country>US</Country>
			</ServiceArea>
			<ServiceArea>
				<StateOrProvince>AZ</StateOrProvince>
				<Country>US</Country>
			</ServiceArea>
		</ServiceAreas>
	</Profile>
</Profiles>

Optional attributes